We navigate the intersection of traditional and digital realms, curating authentic connections that resonate with audiences.
With an unwavering commitment to excellence, we sculpt and amplify brand stories, ensuring our clients not only stand out but leave an indelible mark on their industry. At intersection, we don't just communicate; we orchestrate narratives that captivate, resonate, and inspire lasting brand loyalty.
WE ARE….
a like-minded and passionate team of PR professionals who specialize in crafting compelling narratives that resonate across diverse platforms. We pride ourselves on adaptability, flexibility, strategic agility, and our keen understanding of emerging trends. United by a shared commitment to storytelling excellence, we work hand in hand with our clients to ensure we are communicating the key aspects of the brand that will resonate with the media and the consumer
WE COLLABORATE WITH…
a broad range of clients, including brand founders, industry experts, start-ups, and established brands across sectors. Our experience and in-depth understanding of the complexities associated with launching and maintaining a brand enable us to design a unique roadmap for every initiative.
WE BELIEVE…
in the brands we represent. We like, use, and feel good about recommending them. This is what makes our approach successful, in addition to viewing ourselves as an extension of each brand team. With our expertise, we've effectively launched numerous brands, collections, experts, and founder stories into the market. Our unwavering commitment is evident in the results we've achieved.
OUR TEAM
The intersection team consists of members who offer specialized experience across various categories including consumer lifestyle, beauty, travel + hospitality, fashion, thought leadership, and more. In addition to having a core day-to-day team designated to their brand, our clients have access to an entire portfolio of experienced publicists. From entry-level to agency founders, we use best practices to collaborate and brainstorm creative deliveries, events, pitch angles, consumer-driven initiatives, crisis management, etc.
CO-FOUNDER
An unstoppable force in the world of public relations, Lauren boasts 35+ years of experience and a flair for turning every campaign into a captivating adventure. With a career steeped in beauty, health, wellness, lifestyle, and hospitality brands, Lauren is the go-to for transforming products into lifestyle phenomena.
Before co-founding intersection, Lauren founded K3 Media Collective. A blend of creativity, passion, energy, and an uncanny ability to ride the wave of ever-changing trends. Lauren is the architect of buzz that echoes through every media outlet and social media feed. In an industry where trends come and go like the seasons, Lauren remains the constant. Her journey reads like a blockbuster, with each chapter unveiling a new triumph, a new twist, and always a touch of glamour.
Lauren continues to redefine what it means to make waves in the PR industry. With her, it's not just business; it's a fabulous adventure into the worlds of beauty, health, wellness, and lifestyle. She sees every day as a celebration of looking good, feeling great, and making headlines!
CO-FOUNDER
Over the past 25+ years, Jennifer has helped elevate brands spanning the beauty, wellness, and lifestyle space. She hustles and never gets too comfortable in an ever-evolving industry that moves at lightning speed.
Since starting her first agency, JJBPR (2006), Jennifer and her team have led thought-provoking initiatives and are behind many memorable campaigns for some of the most recognizable brands. These include Guerlain, Kiehl’s, DevaCurl, Cle de Peau, NARS, Givenchy, AHAVA, Annick Goutal, ZIIP, The Harmonist, Gisou, Dazzle Dry, MDSolarSciences, ICONIC London, and Pai to name a few.
Jennifer prides herself on developing thorough communication strategies and devising creative and extensive media outreach programs that take a 360-degree approach. She believes in quality over quantity to make successful and memorable multi-platform campaigns that will affect a client’s bottom line.
Jennifer resides in CT with her husband, three children, and her (naughty and adorable) dog, Coco Puff.