With a knack for securing brand partnerships, devising media pitches that editors actually want to read, and whipping up Canva creations that could be framed in a gallery, she’s a true jack of all PR trades. Armed with a never-ending supply of creative ideas and the ability to think fast on her feet, Cate thrives in the fast-paced world of media relations. Whether she’s orchestrating influencer collaborations, securing top-tier press placements, or turning last-minute client requests into PR gold, she does it all with a smile—and probably a very large iced coffee.